Blizzard business acumen made the competitors feel inferior to them, looking for chinese market, on the way to "money", any Western game developers found it hard to compare with them.
Chinese software copyright issues happened for a long time. Many Chinese players only cost a dollar to buy pirated, and the same genuine game in the United States sold for 15 dollars, leading to international distributors in China each year lost as high as several million dollars.
How serious of chinese piracy problem? Id software CEO Tuodehuolun Sheard (Todd Hollenshead) disclosed that he had seen in China, the pirate of "Doom 3" sold, at that moment the game in the United States had not even listed .
Blizzard predict, "Warcraft 3" will appear piracy in China, therefore in 2002 Blizard issued a localized version of the game. In order to combated piracy, the company will be down-regulated the retail price close to the level of piracy. The reason for this is: to let chinese players know that Blizzard was in their side.
This strategy made effect, the distributions of the authorised "Warcraft 3" were close to a million. Blizzard availed themselves of this opportunity to set up the huge users. After two years, when "world of warcraft" released, because the players must enter into the Blizzard server, and paid for playing this game. On the whole this game perished the issue of piracy.
Now, with "StarCraft 2" release is approaching, it is reported that heavy snow will once again publish the Chinese version, show the outside world has long been widely rumored that the "Star World" (World of Starcraft) are at end stage. Blizzard in the recruitment pages in the site, not to open the "next generation MMO" as the theme to recruit jobs and more confirmed the rumors.
However, Blizzard often released the information about the game after the development of a game for a few years. For example, "Diablo 3" has developed four years. The cost of perfectionism made audience waiting for.
     In spite of the outside world lay their great hope in the game Blizzard is about to release, but there is always a problem in the scale: Blizzard has the most innovative game industry talents, when does the new game come near? The company has repeatedly proposed to develop an action game, but so far there was no news. Based on the rich experience in the role of the development in Blizzard, perhaps the company should be develop a role-playing games. New game, new life! We are sure that in the near future the prospect of Blizzard and world of warcraft become more and more broad and amplitude. Players are position to make more wow gold and enjoy wow life!